Populus Data Solutions are delighted to announce that we are the winners of the MRS Operations Award for the Best Data Solution 2015.
Selected for our Voice of the Customer solution for Red C Research and Aer Lingus, the solution provides a fully integrated data collection and real time reporting service across all touchpoints of the customer experience.
The data provided has allowed Aer Lingus to answer long standing questions on particular flights, routes and airports that were previously unknown as the samples were too small to look at via standard research methods.
Some key highlights of the solution
An online survey that evaluates the full customer journey
Fully automated email invites, that embeds customer booking data into the survey
Optimised to operate on mobiles, tablets and PCs
A real-time reporting system which measures KPI’s via 11 automated dashboards
Unprecedented scale to allow the Aer Lingus business to understand customer feedback in real time
What the Judges Said
“Populus Data Solutions demonstrated, with their Voice of the Customer data collection and real-time reporting service for Aer Lingus, how they are able to create holistic, innovative and effective data solutions. The results of the programme, with its adoption throughout the entire business plus expanding client insight on flights, routes and airports that were previously unknown, demonstrates the value this solution has brought to the client’s business. This was reinforced with very strong client testimonials.”