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Who are Populus Data Solutions?

Populus Data Solutions is a UK based market research company. We conduct market research for a range of public and private sector organisations.


Populus Data Solutions is accredited by the Market Research Society (MRS), the professional body for market researchers. All MRS accredited organisations are bound by the MRS Code of Conduct.


Populus Data Solutions is registered as a data controller with the Information Commissioner`s Office. Our registration number is ZA051363.

Below are answers to some commonly asked questions –


Why did you call me?

If you have been contacted by one of our telephone interviewers, this would have been in relation to a telephone survey to understand your views and opinions.


We display our caller ID on all outbound calls – 08453130337 / 0345 296 2834.


Populus Data Solutions contacts businesses and members of the public purely for market research purposes. Our team would never sell or offer any products or services to you.

Where did you get my details from?

There are one of two ways –


  1. Your number was randomly generated and we hold no other personally identifiable information on you
  2. You receive a service from one of our clients, and they have commissioned us to speak to their customers on their behalf


I am registered with the Telephone Preference Service (TPS)?

The Telephone Preference Service applies to calls from companies relating to sales or marketing. Calls for the sole purpose of market research are exempt from the TPS. Further information can be found on the TPS website – https://www.tpsonline.org.uk/tps/contactfaq.php

How can I stop further calls from Populus Data Solutions?

Please contact us at dataprotection@populus.co.uk referencing the telephone number our team called you on as well as the date and time of the call. We will log your telephone number on our internal ‘Do Not Call’ list, ensuring you receive no further calls from Populus Data Solutions. This process usually take 2 business days.

Are my details safe?

Your details are never shared with another party. The answers provided during the survey will only be shared with the commissioning client. Unless you provide your consent to attribute your answers, all of your responses will stay anonymous.

How can I verify you are who you say you are?

Populus Data Solutions are a Market Research Society Partner. The MRS is the UK professional body for market research and can confirm the bona fides of and verify the authenticity of Populus Data Solutions. The MRS Freephone number is 0800 975 9596.