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No job is too big or too small. We carry out single question polls through to international, always on, tracking studies across multiple markets.

Ad Hoc

We carry out in excess of 1,000 ad hoc projects per year targeting a range of consumer, B2B, and difficult to reach audiences. We have worked in a host of industries, from automotive and sports to advertising and FMCG, with the focus of producing reliable, robust data, which forms the bedrock of business decisions.


We have a highly engaged and responsive online panel PopulusLive, which has c150,000 active members. We believe that the key to achieving robust data results is to treat the panel members with the respect that they deserve. They are paid fairly for their time and effort and are not over solicited. Our members are noted for their quality of response, both online and via verbatim comments, which helps to provide accurate data which can be used to form decisions. We see well above average response rates to our surveys in comparison to our competitors, which means we can respond at real speed and guarantee delivery.


We have significant experience in carrying out trackers, running in excess of 50 per year.

Our experience is a key factor for our success here, allowing us to run effective studies with consistent sampling and management that leads to robust results wave to wave.


International Capacity

We own the whole process from questionnaire translations to data collection and data delivery. All international sample goes through the same rigorous quality controls as our panel. We buy international panels on a best in class basis, so we are not tied to a single supplier.


Nationally representative omnibus of 2,000 UK adults 18+, running three times a week



· Early bird omnibus: Questions Friday or by Monday 9am with data tables on Wednesday

· Midweek omnibus: Questions by Tuesday 12:00 noon with data tables on Friday

· Weekend omnibus: Questions by Thursday 12:00 noon with data tables on Monday


Weekly nationally representative London omnibus of 1,000 adults 18+


Irish omnibus representative of 1,000 adults aged 18+


Same Day Service – 10 questions by 11:30 with data tables for 1,000 nat rep adults delivered by 17:30 the same day


Extensive set of quality control procedures to ensure highest quality data