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A key strength of our scripting capabilities is our ability to create engaging surveys. We believe that an engaging survey experience leads to better quality results. We have complete control over our ability to customise the look and feel of surveys. We have also been striving to enhance our capabilities in order to improve the quality of our mobile surveys – our default position is now to render all surveys for mobiles

Quality Control

Our aim is to provide our clients with the most reliable, robust data from which to inform important business decisions. We take data quality very seriously and set up our data collection systems specifically to take advantage of the latest innovations. Our quality control measures are built into the survey script itself.


Populus Data Solutions use the IBM SPSS data collection tool.

Our Approach To Quality Includes

Time delay on all questions to avoid speeding and to build a natural sensible flow of the survey


Machine fingerprinting, DOB and postcode collection to eliminate duplicates


Built in logic questions to ensure respondents are fully engaged


All surveys designed to be engaging and a pleasure to complete


All surveys rendered to work across PCs/laptops, tablets and mobiles


Grid question quality control measures